Increasing awareness of a product or brand.Addressing potential barriers to sales.Some common goals for B2B content include: Once the writer fully understands their audience with the help of these buyer personas, their task is to research, write, and edit clear and straightforward content that speaks to that audience and helps to accomplish the company’s goals. These personas are fictionalized individuals who fit the template of a person who may want to engage in your services. In B2B copywriting, as in all other types of content marketing, developing great buyer personas is critical. When a B2B copywriter gets started on an assignment, their first goal is to understand their target audience. This is different than the work offered by B2C copywriters, who focus on creating content for brands that market directly to consumers. They must become adept at creating copy that generates awareness, attracts leads, and creates a meaningful customer experience.Īll without relying on cliches, jargon, or false claims, most successful B2B copywriters pick a niche (or a few) and build up their skills in these areas.Ī B2B copywriter is a writer who focuses on creating content that businesses use to attract and retain other business customers. Since there are hundreds of millions of companies worldwide, that’s a pretty broad market! However, getting started in B2B copywriting isn’t as simple as opening up your laptop and beginning to write.ī2B copywriters must understand the basics of marketing and sales. They work with brands and organizations trying to appeal to business customers with content. You can try many different specialties depending on your skill set, knowledge, and experience.ī2B copywriters tend to be some of the most prolific. Many individuals work for agencies or directly with companies of all sizes. Proactive email communications so you’re always informed on progress.Ĭollaboration in a professional, friendly, and flexible way so you always get what you need.B2B copywriting is a unique industry. Internal project management to meet your requirements and deadlines, every time. Reasonable revisions to tweak and polish the writing. Writing and formatting to digital marketing best practices. Understanding the brief, audience needs, and key points for everything you want me to cover.Įxtensive online research to support in-depth business writing.Ĭreation of original, SEO-friendly written content to the keywords you specify. Provide freelance writing services that include: Quote an upfront, fixed, consistent fee for each piece of writing, so there are no surprises. Learn about your business approach, brand, voice, products, and services so I can write content with expertise and authority. Part of my value as a freelance writer is to make your job as easy as possible, and that goes beyond creating beautiful content. Whether you’re a startup, established business, entrepreneur, marketing manager, digital agency, editor, or content specialist, I can help.
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